“There Is Only One Jockey” Collection

Look cool, feel crazy comfortable … and we’re not talking about in your underwear. Jockey is teaming up with Sportiqe, an apparel company that merges casual and sportswear with trend-driven designs. Our collaboration focuses on marrying fashion-forward garments with the comfort you’ve come to love from Jockey.

“We wanted to create a line for Jockey that’s cool, exciting and fun that consumers can wear every day,” says Jason Franklin, Co-Founder and Principal of Sportiqe. Our “There Is Only One Jockey” collection will feature men’s and women’s basic cotton tees, tanks and hooded sweatshirts. The line will range in price from $30 – $70 and will be sold in select retailers, specialty boutiques, Sportiqe.com and Jockey.com.

For more information and pictures of the “There Is Only One Jockey” collection, click here>>

We want to hear from you – which styles are you looking forward to wearing?

I Spy …

It’s Friday, the weekend’s almost here and, we’ll, we can’t focus. To help make it through the day, we’ve created an “I spy” game using our favorite little pair of underpants, mini brief.


I spy with my little eye _____ pair of mini briefs. After you’ve carefully examined all of the undies in the picture, comment on this post with the number of mini briefs you’ve spotted.

LEGENDARY SERVICE … it’s the little things

Jockey is the brand with a heart, says Jerry H., of Illinois. “I went to the mailbox, which is usually filled with bills and junk mail. Much to my surprise, there was an honest-to-goodness Get Well card from the Jockey customer service people. I must’ve mentioned I was recovering from surgery when I called and this lady Paula really cared. Amazing in this day and age.”

Have you experienced a random act of kindness that really made your day? If so, leave it in a comment below.

Jockey Launches Collection of “Major Must Haves” with support by Rachel Zoe

Ladies, are you ready to get glam? Jockey officially announced its partnership with stylist and fashion icon Rachel Zoe. Beginning October 2012, Zoe’s selection of “must have” shapewear and intimates will be available in stores and online. Each carefully selected item marries our expertise in creating comfortable, stylish, solution-based apparel with Zoe’s enviable style and sophistication.

Rachel Zoe, a name synonymous with fashion and glamour, has become the definitive expert on style. But, as we both know, it’s not just about what we wear on the outside – what’s underneath is just as important.

Whether dressing for a power lunch or night on the town, the right underpinnings make the most of your curves and what’s in your closet. Our new collection mirrors the Zoe fashion and is both stylish and insanely comfortable.

“I’m proud to support Jockey’s new initiatives in shapewear and intimates,” said Rachel Zoe. “Style starts from within, and having the right foundation is critical to the ultimate success of your outfit. I love marrying comfort with style, and this new collection by Jockey does just that.”

The shapewear can be best described as “cotton-rich comfort meets all-day curve control.” Featuring unique, patented three-panel design, this new line includes tanks, shorts, slips and briefs that are fashionable, comfortable and slimming. Each piece is made with breathable, soft cotton-spandex for all-day comfort.

The collection also offers two distinct lines of fashion-forward intimates in a variety of styles including bikinis, thongs, hipsters, boyshorts and tanks. The bottoms offer a “cheeky” cut with very modern silhouettes. Each style is available in eye-catching solids and on-trend prints. Fabrications including microfiber modal, nylon and spandex guarantee comfort, while feminine detailing, such as touches of lace, adds a flirty flair.

Our new collection of shapewear and intimates will hit the market in October 2012.

LEGENDARY SERVICE … that’s just right

“It’s amazing how hard it can be to buy something simply because there is no service,” says Evelyn E., of Michigan. After suffering from a medical condition, Evelyn shares, “It’s not easy finding clothes that fit right.”

Jockey personal shopper Debbie was very, very helpful, but I didn’t know what to buy,” recalls Evelyn. “The Jockey guarantee is nice, but I just didn’t want the chore of having to return something because for me, it’s a chore, a very big one.”

Understanding Evelyn’s unique situation, Debbie sent her some samples to try, along with a personalized card, expressing her appreciation and concern.

“I found the one that’s just right. I could never have done it without somebody who cares and goes the extra mile for the customer.”

Have you experienced a random act of kindness that really made your day? If so, leave it in a comment below.

Jockey and Tim Tebow Cool Down Florida

As summer temperatures start to soar, we’re on a mission to help hot cities stay cool. On Friday, June 22, we brought professional quarterback and Jockey spokesperson Tim Tebow to Florida as part of our “Hot City Cool Down” campaign. As part of the campaign, Tebow joined Jockey at the Tampa MacDill Air Force Base and later in Orlando for two exclusive fashion show events at Orlando Premium Outlets – Vineland Avenue.

At the MacDill Air Force Base, Jockey and Tebow paid tribute to men and women of the U.S. military, honoring and thanking them for their service and sacrifice. The event featured a private reception and a lengthy interview with Tebow at the Base’s theatre. Jockey presented a $5,000 check to the Friends of Military Families organization of MacDill, an organization supplying financial support to military families in need. In addition, attendees beat the heat with free Jockey® staycool T-shirts.

Later in the afternoon, we showcased two fashion show events each welcoming 300 guests and co-emceed by our coolest spokesperson, Tim Tebow. Male and female underwear-clad models walked the runway highlighting our Jockey® staycool line of innovative underwear along with this season’s hottest styles.

To make sure we helped cool down all the fans that couldn’t join us, the fashion show was streamed live on our Facebook page  and Twitter users followed comments about the show using the hashtag #staycool. After the show, fans were treated to a massive staycool product giveaway and free ice cream treats as part of the cool down experience.

Although the second staycool fashion show was cancelled due to inclement weather, Tebow didn’t let the weather rain on the fans’ parade. As a substitute for the show, Jockey invited fans to join Tim Tebow at the Jockey store where he posed for photos at an intimate reception.

We’ve saved the best for last – pictures. Check out how we helped Florida #staycool. (Click images to enlarge)

Legendary Service … that “has your back”

Leota G. of Shelton, WA, has had customer service experiences that made her want to cry. But, not this time.

While placing her order on Jockey.com with personal shopper Laura F., Leota mentioned her upcoming back surgery. She had no idea what Laura had in store for her. Days later, Leota received a wonderfully comfy Jockey robe and a special “Get Well” card from Laura.

“When I opened the package, I just cried,” Leota shared. “I have never known a company to do anything like this. You can bet I will tell everyone about it. I have already told my family. Thank you so much for being so kind!”

Share: Have you experienced a random act of kindness that really made your day?

Us Weekly Celebrates Hot Bodies

Mirror, mirror on the wall, who’s got the hottest body of them all. On Saturday, June 2, Jockey helped Us Weekly give the official salute to summer with an afternoon pool party at LIQUID at the ARIA Resort and Casino in Las Vegas. The annual event featured fun in the sun, tasty treats and giveaways.

When party-goers weren’t staying cool in the pool, we hooked them up with custom designed Jockey staycool tees to help beat the Vegas heat. After all, no one likes to sweat at a party.

For more on our Jockey staycool collections, click here >>>

Check out pictures from the Us Weekly Hot Bodies event. (Click images to enlarge) 

Winners: Step right up

Our “Staycool at The ESPYs” contest is officially a wrap! Thank you to everyone that entered and shared the contest with family and friends. If you missed it, Jockey and its participating retailers, Bealls, Belks, Boscovs, Lord & Taylor and Navy Exchange, each offered one lucky fan (and a guest) an opportunity to attend THE red-carpet event of the sports world PLUS meet one of sports’ biggest stars. Each winner’s prize pack includes: 


Pretty sweet, eh? And now, the moment everyone has been waiting for … drumroll, please! The six lucky people heading to The ESPYs in July, courtesy of Jockey and its participating retailers are: 

  • Jockey: Jennifer H. of Nebraska
  • Bealls: Rebecca B. of Florida  
  • Belks: Traci R. of Georgia
  • Boscovs: Deanne B. of New Jersey
  • Lord & Taylor: Christina M. of Ohio
  • Navy Exchange: Henry S. of California


To all winners, CONGRATULATIONS! We’re excited and can’t wait to see you in Los Angeles. For all of our fans that didn’t win, don’t worry, we’ll make sure you don’t miss a thing. Follow us on Twitter (@Jockey) using hashtag #ESPYS to keep up with the night’s festivities, giveaways and more.

Until July, staycool, everyone. Seriously, it’s getting hot outside.