LEGENDARY SERVICE … That’s A Show Stopper

When Toni C. of California celebrated her 50th wedding anniversary, she received an unexpected gift that stole the show.

“Everybody kept asking, who sent the beautiful flowers? I kept telling them this nice lady Vivian that I talked to at Jockey when I ordered underwear. I mentioned my anniversary while on the phone and the next thing I know, a lovely floral arrangement appeared at my door. Now-a-days, companies have to stand for something, and Jockey sure seems to do that. Anyway, thank you so much!” said Toni.

Have you experienced a random act of kindness that really made your day? If so, leave it in a comment below.

Jockey Twitter Party

‘Tis the season for a party. On Wednesday, December 12 (9pm ET/8pm CT/ 6pm PT), we’re hosting our very first #stylesolutions Twitter party with @CHRISELLEtweets from TheChriselleFactor.com. We’ll also have a special guest that’s pretty MAJ – Stylist and Fashion Icon Rachel Zoe.

The focus for our Twitter party will be what to wear underneath your favorite holiday outfits. Let’s be honest, we’ve all had a favorite outfit ruined by wearing the wrong undergarments. Whether it’s comfy, stylish undies you want or shapewear that slims and smooth’s your troubled spots, our new collection – Rachel Zoe’s “Major Must Haves” from Jockey – is the perfect foundation to build an amazing look.

If our #stylesolutions Twitter party sounds fun to you (we hope it does!), please find additional details and RSVP to the party here: http://bit.ly/SyLwD9. Throughout the party, we’ll be giving away gift cards ranging from $20 – $200. Um, can you say, perfect opportunity to refresh the top-drawer for the New Year?

We hope to see you there.

Life & Style Magazine

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Spotted in Life & Style magazine: Anna Kendrick, Jaime King, Rachel Zoe and Mandy Moore at Rachel Zoe’s “Major Must Haves” from Jockey launch party in Hollywood. Read about it here: http://bit.ly/JockeyRachelZoe Pick out your favorite “Major Must Haves” too!

The Anatomy of a Wedgie

Wedgies. We know what you’re thinking. The old playground trick where you cruelly grab your friend’s underwear and yank until, well, they rip. Atomic wedgie, anyone? Anyway, as much fun as those days were, we’re focusing on the periodic, very uncomfortable wedgie that’s great at ruining your day.

Do you know what causes your undies to undesirably locate? With the help of our underwearologists, we took a much closer look at practical tips to help prevent a wedgie; scientifically known as an isosceles anomaly (who knew?!).

It may sound simple, but find a pair of underwear that fits you comfortably. As stated by Mackie G., senior manager, product development & garment analysis at Jockey, “Tight or very loose underwear is the major cause of ride up.” She further explained, “As you move about your day, underwear stretches, and loose fabric (the key ingredient in a wedgie) finds its way into unwelcomed territory.” Finding a good fit isn’t always easy. To ensure Jockey underwear provides unmatched comfort and fit, Mackie notes, “We put them through extensive wear testing and live model fittings.”

Another important factor for a wedgie-free fit includes complementing the right fabrics between your underwear and your clothes. First and foremost, Mackie says, “Your underwear should match your outfit and activity.” Here are a few top drawer tips for a comfortable fit:

  • Your wardrobe should dictate your underwear
    • Relaxed wardrobe pieces like chinos or looser fitting jeans work well with 100% cotton underwear. On the other hand, tighter fitting clothing needs a cotton spandex blend for gentle stretch to help maintain a streamlined look
  • Sport/Active underwear is a must for fitness activities
    •  Polyester/Spandex fabric blend is light and smooth and offers the needed support and stretch for increased athletic mobility
      • Opt for a garment with quick dry fabric to keep you cool and comfortable
  • A particular silhouette isn’t necessarily wedgie-prone. The key is avoiding excess fabric. The more available, the more opportunity for a wedgie

 

Now that we’ve picked a part the wedgie, we bet you’re wondering, what if I take all the steps to get proper fitting underwear, and I still get one? Don’t worry, we asked our underwearologists that too! Unfortunately, they have no tricks for relieving a wedgie in a politically correct way. BUT, they did offer one suggestion; seek an empty room to avoid the all-too-common public display of “The Squirm,” also known as the wedgie dance.

Tighty Whities, No more

In the past, fashion in men’s underwear was an afterthought. Typically, fashionable underwear for men meant the waistband was still attached to the garment.

Recently, men, like women, are more conscientious about the wearing experience and its fashion influence. This is noted by Sean R., senior director for men’s design at Jockey, “You wear different shirts for different occasions and underwear is no different. Now more than ever, men are opinionated and demanding about what they want. It’s our job to facilitate their desires.”

Offering 109 styles of men’s underwear, you might wonder where we get inspiration for each. No matter the design or color, each pair of Jockey underwear starts with three core components: comfort, fit and quality. Once we have that, we design.

According to Sean, “Our biggest inspiration for men’s underwear comes from trend in the fashion market, and of course, identifying the need for a new product he can wear in his wardrobe. Whether it’s a streamlined, casual, stylish or compression fit, Jockey offers underwear to support his need for any occasion.”

Like the rest of your wardrobe, underwear too is dictated by seasons of the year. Sean points out, “Based on the season, fabrics and colors are the biggest differentiators. With colors, we feature two pallets: spring/summer and fall/winter.” The colors are influenced by trends of the season and something topical. For example, Jungle Green (spring/summer) or Dark Crimson (fall/winter). Each name takes on a masculine identity, assuring that you can splash in some color and still be manly. As for the fit, Sean proudly shares, “It’s seasonless.”

Wondering what the next breakthrough in men’s underwear will be? Unfortunately, Sean couldn’t spill everything. But, he did say; you’ll see more chemical finishes, light quick dry fabrics, diamond white, easy care, moisture-wicking and antimicrobial features.

It’s often stated underwear is a reflection of one’s personality. Tell us, what type of personality do you think Sean from our men’s design team has?

See the latest in men's fashion underwear from Jockey

The Life of a Jockey Underwear Architect

As kids, we all had career aspirations like doctors, professional athletes, police officers, teachers and so on. But, where was the kid screaming, “I want to be an underwear architect!” Perhaps it’s a special breed; after all, many of us aren’t comfortable discussing our undies or talking to people about theirs.

One of the most interesting things about working with underwear is the conversations. We’ll be honest, it’s not uncommon to talk H-flies, waistbands and wedgies over lunch. As result, that work/life filter gets tricky.

We sat down with Yildiz W., senior director of product development at Jockey for some real insight into that work/life filter of an underwear architect. Due to the nature of her job, Yildiz shares, “We’re always trying to innovate and offer our customers unmatched features and fit in underwear. Sometimes, that means picking the brains of friends and family members about what they like/dislike in a pair of underwear. After all, they’re no different than our customers.”

Want an example of that conversation? At a recent dinner party, Yildiz says she managed to turn the topic to underwear in attempt to research how her male friends used the fly on their underwear. There’s that work/life filter we mentioned. Anyway, Yildiz discovered four of her five friends actually used their fly. For us underwear folks, that’s almost like winning the lottery.

Aside from less than normal conversation habits, Yildiz shared when meeting new people and mentioning she works at Jockey, underwear waistbands start flying out. She jokingly admits, “I’m not sure whether to laugh or immediately change the topic.”

Well, now it’s uncomfortably obvious that working with underwear seriously impacts our social lives. But, we have a really good reason — we’re trying to make the best undies in the world, and sometimes that means asking friends about theirs.

So, it’s only appropriate we hear from you: What’s your favorite underwear style?

OK! Magazine

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Spotted in OK! magazine: Anna Kendrick, Jaime King, Rachel Zoe and Mandy Moore at Rachel Zoe’s “Major Must Haves” from Jockey launch party in Hollywood. Read about it here: http://bit.ly/JockeyRachelZoe Pick out your favorite “Major Must Haves” too!

Jockey Supports Hurricane Sandy Victims

Thank you so much to all of our Facebook fans and Twitter followers for questions about Jockey’s support for Hurricane Sandy victims.

We are working with the American Apparel & Footwear Association’s (AAFA) charitable arm, the Apparel Foundation, to provide product donation to hurricane victims. AAFA is coordinating with disaster relief organizations to offer assistance to those directly impacted by Sandy.

For more on AAFA, please visit: http://bit.ly/RDV0xJ