Jockey® Launches Briefs in Support of “Anchorman 2: The Legend Continues”

Jockey® Launches Briefs in Support of “Anchorman 2: The Legend Continues”

The perfect holiday gift that provides a warm, friendly hug for your little news team 

KENOSHA, Wis. (Nov. 14, 2013) – This holiday season, Jockey International, Inc. wants you to give your little anchorman the support he deserves … in limited edition Jockey®–Anchorman 2 briefs. The classic Jockey product makes a “brief” appearance in Paramount Pictures’ Dec. 20 release of “Anchorman 2: The Legend Continues” as a nod to the broad popularity of Jockey’s ads from the late ‘70s and early ‘80s.

The low-rise Y-front® briefs are now available on Jockey.com and in Jockey retail stores across the country. Presented in custom packaging featuring legendary anchorman Ron Burgundy, the briefs come in two colors that say “I’m kind of a big deal”: “Beard of Zeus Blue” for afternoon delights and “Sex Panther Red” for the jazz flute kind of nights, references from the classic original Anchorman film. Each pair retails for $18.

“When you are kind of a big deal, you need a legendary fit with classy style and comfort that only comes from a trusted brand like Jockey,” said Dustin Cohn, chief marketing officer at Jockey. “For over 137 years Jockey has been covering assets and this was a fun way to continue to give consumers the support they deserve.”

Made from the finest cotton available and featuring Jockey’s exclusive Y-front® design, the briefs provide ample support, making the underwear the “total package.” Go get your pair, you won’t immediately regret the decision.

“Jockey had one of the legendary ad campaigns of the early ‘80s, and the new movie hilariously depicts pop culture of that time,” said LeeAnne Stables, President of Consumer Products at Paramount Pictures. “Producing this limited edition line is a way to extend the fun and anticipation for the film to fans of the movie and the Jockey brand.”

In addition to selling the limited-edition briefs online and in its retail stores, Jockey will also be activating giveaways and contests through Twitter, Instagram and Facebook to coincide with the holiday season, including the opportunity for consumers to put their likeness on custom Jockey-Anchorman 2 packaging and win tickets to see “Anchorman 2: The Legend Continues.” Further, Jockey will auction off two Will Ferrell-signed product packages with all proceeds going to Jockey Being Family, the company’s cause-marketing initiative dedicated to helping adoptive families stay together, forever.

With the ‘70s behind him, San Diego’s top rated newsman, Ron Burgundy (Will Ferrell), returns to the news desk in “Anchorman 2: The Legend Continues.” Also back for more are Ron’s co-anchor and wife, Veronica Corningstone (Christina Applegate), weather man Brick Tamland (Steve Carell), man on the street Brian Fantana (Paul Rudd) and sports guy Champ Kind (David Koechner) – all of whom won’t make it easy to stay classy… while taking New York and the nation’s first 24-hour news channel by storm. Produced by Judd Apatow, Will Ferrell and Adam McKay. Written by Will Ferrell & Adam McKay. Directed by Adam McKay.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

Jockey Anchorman Catalog Jockey AnchormanPackage 4729 Jockey AnchormanPackage 4736

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JOCKEY BEING FAMILY® HONORS NATIONAL ADOPTION MONTH, LAUNCHES CELEBRITY AUCTION

Jockey Auctioning off 23 Celebrity-Signed Bears, Donating One Percent of November Sales to Make a Difference in the Lives of Adoptive Families

Kenosha, Wis. (November 1, 2013) – Today marks the beginning of National Adoption Month – a time to give a voice to the children and youth in need of adoptive families. To celebrate, Jockey International, Inc., and Jockey Being Family, Jockey’s corporate commitment to help strengthen adoptive families for successful futures, is auctioning off 23 celebrity-signed Jockey Being Family teddy bears. For each bear sold, Jockey will donate 100% of proceeds to the Jockey Being Family Foundation, Ltd., which supports leading adoption nonprofit organizations.

Debra S. Waller, Jockey’s Chairman of the Board and CEO, was adopted as an infant and founded Jockey Being Family in 2005. Needless to say, the cause is near and dear to her heart. “We couldn’t think of a better way to reflect our brand values than by supporting newly adoptive families in a time when they need it most – during the critical period following an adoption,” said Waller. “We greatly appreciate the participation of these celebrities for helping to shed a light on this important cause.”

Twenty-three celebrities have signed on in support of Jockey Being Family, including:

  • Betty White
  • Brooke Shields
  • Celine Dion
  • Donald Driver
  • Donald Trump
  • Ed O’Neill
  • Edie Falco
  • Jason Mraz
  • Julianna Margulies
  • Kenny Chesney
  • Kristin Chenoweth
  • Leigh Anne Tuohy
  • Lisa Rinna
  • Martha Stewart
  • Monica Potter
  • Natalie Morales
  • Nia Vardalos
  • Regis Philbin
  • Savannah Guthrie
  • Scott Hamilton
  • Susan Sarandon
  • Tobey Maguire
  • Wanda Sykes

To bid on a bear, simply visit JockeyBeingFamilyAuction.com between November 1 -11, 2013.

Since its launch in 2005, Jockey Being Family has donated more than $3.5 million to support the issue of post-adoption services and impacted more than 275,000 adoptive families. “Through our partnerships with leading nonprofit organizations, Jockey Being Family provides adoptive families the support, resources and services to help them stay together – forever,” said Waller.

Jockey to Donate 1% of November Sales 

Throughout the month, Jockey is providing consumers the opportunity to make a difference while they shop. One percent of all November sales on Jockey.com and in the Jockey catalog will be donated to the Jockey Being Family Foundation. Additionally, 100% of all Jockey Being Family Bear sales will be donated to the Foundation.

In addition to these month-long fundraising initiatives, Jockey is celebrating National Adoption Month through various activities, including:

-        Meeting with adoptive families and giving them Jockey Being Family backpacks the day their adoptions are legally finalized at the Kenosha, Wis. courthouse November 1;

-        Celebrating adoptive families at the Coalition for Children, Youth & Families’ Annual Adoption Gala on November 14 in Milwaukee, WI;

-        Recognizing adoptive families at the Wisconsin Governor’s Adoptive Families of the Year presentation in Madison, Wis. on November 18; and

-        Hand-delivering Jockey Being Family backpacks to adoptive families at the Milwaukee, Wis. courthouse on November 22– the day their adoptions are legally finalized.

To learn more about Jockey Being Family and Jockey’s commitment to adoption, visit JockeyBeingFamily.com. To shop and make a difference during National Adoption Month, visit a Jockey.com.

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