Jockey International, Inc. Announces Licensing Partnership with Intradeco for New Men’s Sleepwear Collection

Jockey International, Inc. Announces Licensing Partnership with Intradeco for New Men’s Sleepwear Collection 

KENOSHA, Wis. (January 9, 2014) – Jockey International, Inc., today, announces a licensing partnership with global apparel supplier, Intradeco. Jockey – a leading manufacturer and marketer of apparel products –is partnering with Intradeco for their expertise in sleepwear and thermals to launch a new Men’s Sleepwear Collection. Jockey will also license to Intradeco men’s and women’s thermals and baselayer. This is the first partnership between the two companies.

“We are thrilled to partner with Intradeco and leverage their expertise as industry leaders for Jockey’s new Men’s Sleepwear collection,” said Milou Gwyn, VP Licensing, Jockey International, Inc. “Their excellence in design, as well as their skill in sourcing and manufacturing, are valuable assets. Further, Intradeco and Jockey share a compatible corporate culture, a commitment to quality and high ethical standards.”

The Jockey Men’s Sleepwear Collection will leverage the brand’s innovation in fabrics and national distribution. Intradeco brings their expertise in design, sourcing, and sales to the partnership. Together, a collection has been developed that is on brand and unique to the marketplace.

The Jockey Men’s Sleepwear Collection will feature classic styles including robes, sleepwear pants and gift sets; in fabrications such as flannel, jersey knit and waffle. Styles will be available wherever Jockey products are sold.

The Jockey men’s sleepwear collection will launch in fall 2014.

About Jockey International, Inc.

Jockey International, Inc. is a privately held company, founded in 1876. Today, Jockey is a leading manufacturer and marketer of apparel products sold in major department and specialty stores in more than 120 countries around the world. With headquarters in Kenosha, Wis., Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call us at 1-800-JOCKEY-1, visit our blog, follow us on Facebook, Twitter, Instagram, Pinterest and YouTube.

About Intradeco Apparel

Intradeco is a socially responsible vertical manufacturer of textiles and finished goods based in El Salvador and Nicaragua. Since 1982, Intradeco Apparel has been a world class apparel supplier to the US apparel market. Intradeco wholly owns fully vertical operations in Central America in conjunction with operating global sourcing. The company’s operations have grown worldwide, employing more than 6,500 people. Intradeco continues to supply quality fashion basics and thermal underwear, and has implemented major sustainable manufacturing processes. The company oversees production in Central America through its subsidiaries – Inmobiliaria Apopa, Intradesa, and Prone. They have sales, design studios, and merchandising offices in Manhattan, Bentonville, and Miami. While operate their own state of the art distribution facilities in El Salvador and Miami, and maintain a network of distribution facilities in the west coast and northeast.

Jockey Launches New Marketing Campaign for the Jockey Collection featuring Rachel Zoe’s “Must-Haves”

Jockey Launches New Marketing Campaign for the Jockey Collection
featuring Rachel Zoe’s “Must-Haves”

New campaign focuses on brand’s iconic, yet evolving image and continued partnership
with stylist and fashion icon, Rachel Zoe
 

KENOSHA, Wis. (October 16, 2013) – Jockey International, Inc. today announced the launch of their new marketing campaign, “Redefining Comfort,” for the Jockey collection as preferred by Rachel Zoe. The new campaign conveys confidence and a more glamorous side of Jockey, and aims to challenge the perception that comfort and fashion can’t co-exist. The new campaign also builds on the brand’s partnership with 2013 “Stylist of the Year” and fashion icon, Rachel Zoe. Jockey and Zoe started working together in July 2012.

The campaign’s creative elements were conceptualized with the modern woman in mind. She is someone who’s confident, happy, on-the-go and always chic. Evoking the modern woman, the campaign imagery focuses on the personal and intimate moments she goes through while getting dressed – whether it’s for work or an evening out. Headlines such as “Comfort Just Got Chic,” “Comfort Just Got Glam,” “Comfort Just Got Sleek” and “Comfort Just Got Flirty” show that it’s time to give comfort a makeover, starting with the foundation of your look.

“This new marketing campaign shows the evolution of Jockey in its collaboration with Rachel Zoe. It’s a new, edgier side of Jockey, marrying the comfort and quality we are known and loved for, with the undeniable style synonymous with Rachel,” says Dustin Cohn, chief marketing officer at Jockey. “Rachel is someone women look to as the authority on style and is therefore the ideal ambassador to promote the campaign’s message: underwear can have it all.”

For over 100 years Jockey has been synonymous with quality and comfort, and the brand’s partnership with Zoe has allowed Jockey to introduce its modern collection to a new, younger, fashion-conscious consumer. Leveraging Zoe’s enviable style and sophistication with Jockey’s trusted expertise, the new Jockey illustrates that comfortable, solution-based underwear can be chic, fun and even a little edgy.

“As a long-time fan of Jockey, I feel honored to be an integral part of the evolution of this iconic brand,” says Rachel Zoe. “This new marketing campaign really brings to life the idea that women can feel pretty, sexy, flirty, super feminine, and always comfortable – which is beyond important.”

The Jockey collection, including those items curated as Rachel Zoe’s “Must-Haves,” provides consumers with high-quality, on-trend innerwear in a variety of cuts, colors and patterns, ranging from thongs and boyshorts to lace and laser-cut edges. Highlighted within the new marketing campaign are key pieces, such as Clean Edge – featuring laser-cut edges for a flawless finish; Lacy Dot – an ultra-feminine design of delicate lace and picot trim; Skimmies® – a modern slipshort offering smoothing coverage without constriction; and shapewear tops that feature a unique, patented three-panel design providing targeted control in key spots. 

The Jockey collection’s marketing campaign featuring Rachel Zoe will debut in mid-October in print and digital advertising platforms, as well as through Jockey’s social media, public relations and consumer activations.

New styles and imagery for the Jockey collection featuring Rachel Zoe’s “Must-Haves” can be found on www.jockey.com/zoe

About Rachel Zoe
Rachel Zoe
is a distinguished stylist, editor and designer, renowned for her effortless take on glamour. In addition to her work as a stylist, Rachel is a New York Times Best Selling author and in 2008, she debuted “The Rachel Zoe Project” on Bravo, which now airs in over 21 territories worldwide. Today as a designer with her eponymous collection sold in over 250 doors worldwide, she makes her exceptional taste and expertise accessible to her ever-growing audience. Additionally, in 2009, Rachel formed Zoe Media Group and is a leader in distilling her fashion advice through her daily newsletter, “The Zoe Report” and other media platforms. Rachel is at the forefront of embracing technology to educate a new generation of fashion lovers.

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