JOCKEY SUPPORTS MADISON BUMGARNER’S GREATNESS

JOCKEY SUPPORTS MADISON BUMGARNER’S GREATNESS

In support of the world’s greatest Bum, Jockey created limited-edition “MadBum” underwear 

KENOSHA, Wis. (Oct. 29, 2014) – Three championships. One great Bum. In support of Madison Bumgarner’s third championship and one of the greatest baseball performances in postseason history, Jockey International, Inc. Jockey International, Inc. today unveiled Jockey “MadBum” underwear as part of its ongoing Supporting Greatness campaign. The Supporting Greatness campaign – on TV, in print, online, outdoor and through media partners – showcases the greatness of Jockey’s quality-crafted products, and the great men who were supported by them. The campaign currently features historical greats Babe Ruth, Buzz Aldrin and George Patton.

“Jockey is an iconic American brand that has supported baseball and the greatness of its players for years,” said Madison “MadBum” Bumgarner. “I’m proud to wear Jockey and celebrate this championship with my teammates and the great ‘bums’ everywhere.”

“Jockey’s Supporting Greatness campaign recognizes and honors individuals who have achieved greatnesss,” said Dustin Cohn, CMO of Jockey International, Inc. “Madison Bumgarner is one of the all-time postseason greats with a name that’s a perfect fit for the Jockey brand.  We’re proud he wears Jockey and congratulate him on a 3rd championship.”

A limited quantity of “MadBum” underwear will be distributed at celebrations around the city tonight and at the championship parade in San Francisco. For more information on the Supporting Greatness campaign, visit SupportingGreatness.com or join the #SupportingGreatness and #MadBum conversation on Twitter with @Jockey.

About Jockey International, Inc.
Founded in 1876, Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call or text us at 1-800-JOCKEY1, visit our blog, and follow us on Facebook, Twitter, Instagram, Pinterest and YouTube.

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Jockey Unveils New Men’s Marketing Campaign “Supporting Greatness”

JOCKEY UNVEILS NEW MEN’S MARKETING CAMPAIGN “SUPPORTING GREATNESS”

Multi-faceted program built on “Quality Crafted” products features baseball legend Babe Ruth, astronaut Buzz Aldrin and General George Patton 

KENOSHA, Wis. (August 19, 2014) – Jockey International, Inc. announces a new marketing campaign under the platform “Supporting Greatness” which features historical greats Babe Ruth, Buzz Aldrin and George Patton. The iconic underwear brand tapped its rich history of superior products and high-profile fans to showcase the legacy of great men who were supported by Jockey during their remarkable careers.

This multi-channel TV, print and digital campaign plays on the triple entendre of “Supporting Greatness”: literally, Jockey is greatness and has best-in-class products; emotionally, Jockey supports all great men in life; and functionally, Jockey’s features and benefits support great quality.

The broadcast, print and digital elements ask audiences to imagine what further greatness these men could have achieved with modern-day Jockey underwear as the campaign depicts Babe Ruth hitting a home run, Buzz Aldrin walking on the moon and General Patton leading his men to victory, and marry the historical feats with a modern-day depiction of how underneath their respective pinstripes, spacesuit, and camouflage uniforms, Jockey underwear was supporting them along the way.

“Jockey has been supporting great men since 1876 and is known as one of America’s premier heritage brands based on its rich history of quality-crafted and innovative products,” said Dustin Cohn, CMO of Jockey International, Inc. “We are uniquely positioned like no other underwear brand to tap our history and celebrate our legacy by featuring some of the great men the brand has supported with innovative, quality-crafted products.”

Jockey has been a pioneer in the underwear category from the very beginning: inventing the men’s brief in 1934; pioneering the movement of stitching the brand on the waistband and putting well-known athletes in underwear for advertisements; and continuing to be dedicated to creating the highest quality, most durable product possible.

The campaign will debut across some of the country’s biggest media properties, including ESPN, “Monday Night Football,” Esquire, GQ, Sports Illustrated, cbssports.com and more.

New York City-based Droga5 developed print, digital and TV creative; GRP Media of Chicago is the media partner; and Zeno Group of New York provides PR support for the campaign.

For more information on the campaign and to see the TV spot, print ads and more, visit SupportingGreatness.com.

About Jockey International, Inc.

Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call us at 1-800-JOCKEY-1, visit our blog, and follow us on FacebookTwitterPinterestInstagram and YouTube.

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Jockey International, Inc. Announces Baby Jockey with Gerber Childrenswear

It’s a Boy…and a Girl!

Jockey International, Inc. Announces Baby Jockey with Gerber Childrenswear

KENOSHA, WI. (August 5, 2014) – With happiness and love, Jockey International, Inc. proudly announces the newest addition to the Jockey family: Baby Jockey. Jockey—the iconic apparel brand—is partnering with Gerber Childrenswear to launch this adorable and extra soft line of baby clothes.

Aligning with their commitment to provide on-trend yet functional products, Baby Jockey’s styles are fabricated from cotton interlock (95%) and spandex (5%) for ease of movement and comfort. The collection also includes features such as lap shoulders for easy over-the-head dressing, and snap-crotch or full-front openings for simplified diaper changing.

“We are thrilled to partner with Gerber Childrenswear,” said Milou Gwyn, vice president of licensing at Jockey. “Their commitment to creating fine products, as well as their market share and industry expertise, is a huge asset for us. Furthermore, both the Gerber and Jockey brands share a unique American heritage and a commitment to quality.”

The Baby Jockey collection for boys and girls includes bodysuits, sleep ‘n play outfits, accessories and pant sets ranging in sizes 0-3 to 24 months. While Baby Jockey’s girls’ collection includes ruffle detailing, floral applique embroidery and shirred necklines, Baby Jockey’s boys’ collection incorporates rich colors and playful designs and screen prints.

“The Gerber Childrenswear licensing strategy is to pursue brands that are evergreen and at the top in their category, and Jockey clearly fits this criterion,” says Jeanne Dullea, senior vice president of business development and marketing at Gerber Childrenswear. “The Jockey brand resonates with the consumer in quality, fit and comfort, which is what mothers look for when shopping for children’s clothing.”

While Baby Jockey’s girls’ collection enjoyed an early release on Jockey.com in June, Baby Jockey’s boys’ collection will launch in late September 2014. Baby Jockey will be available on Jockey.com, as well as at additional retailers such as Babies “R” Us, Belk and Amazon.com.

About Jockey International, Inc.

Jockey International, Inc. is a privately held company, founded in 1876. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. With headquarters in Kenosha, Wis., Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call us at 1-800-JOCKEY-1, visit our blog, follow us on Facebook, Twitter, Instagram, Pinterest and YouTube.

About Gerber Childrenswear LLC

Gerber Childrenswear LLC is a leading socially responsible marketer of children’s everyday basic/fashion apparel and related products which it offers under some of the world’s trusted brands.  Licensed brands include our flagship brand, Gerber®, as well as Jockey® and NFL®.  Proprietary brands include Onesies® brand and Always Baby®.  The company sells layette, sleepwear, playwear, undergarments, accessories, hosiery, bibs/burp cloths, bath, bedding and cloth diapers to all channels of distribution.  For additional information about the company, please visit www.Gerberchildrenswear.com.

Jockey Supports New Babe Ruth Gallery at the Baseball Hall of Fame and Museum

Jockey Supports New Babe Ruth Gallery at the Baseball Hall of Fame and Museum

“Babe Ruth: His Life and Legend” will debut Friday, June 13 in Cooperstown, NY

 

KENOSHA, Wis. (June 13, 2014) – Jockey International, Inc. today announced that it is supporting the National Baseball Hall of Fame and Museum through the opening of the new Babe Ruth Gallery. Babe Ruth: His Life and Legend debuts today at the Cooperstown, N.Y. shrine as the baseball world marks the 100th anniversary season of his big league debut – July 11, 1914.

Babe Ruth was a Jockey brand endorser in the 1930s and ‘40s, appearing in print ads for the iconic innerwear brand. Last year, Babe Ruth made a cameo appearance in a Jockey Sport commercial in support of its new sport performance underwear line.

“Babe Ruth is an icon not only in baseball but American sports as his achievements have stood the test of time, and Jockey is honored to have this opportunity to show our respect and admiration for him,” said Dustin Cohn, svp and chief marketing officer at Jockey. “He is very deserving of this honor and exhibit, allowing his greatness to be appreciated for generations to come.”

Cohn continued, “Jockey has a rich history of athletes endorsing the brand and Babe Ruth was one of the first to join the Jockey family in the 1930s, paving the way for a long-standing relationship built on mutual admiration.”

The Museum has long allocated precious exhibit space to Ruth – a member of the inaugural Class of 1936 at the Hall of Fame – but the new 180-square foot presentation will feature a completely fresh look. The new exhibit will be located on the Museum’s second floor and feature rare documents like the agreement that transferred Ruth from the Baltimore Orioles of the International League to the Red Sox in 1914, and memorable artifacts such as the jersey Ruth wore on June 13, 1948 at his retired number ceremony.

For more information on the new Babe Ruth exhibit, please visit www.baseballhall.org/hof/ruth-babe.

About Jockey International, Inc.

Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call us at 1-800-JOCKEY-1, visit our blog, and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.

About The National Baseball Hall of Fame and Museum

The National Baseball Hall of Fame and Museum is an independent not-for-profit educational institution, dedicated to fostering an appreciation of the historical development of baseball and its impact on our culture by collecting, preserving, exhibiting and interpreting its collections for a global audience as well as honoring those who have made outstanding contributions to our National Pastime. Opening its doors for the first time on June 12, 1939, the Hall of Fame has stood as the definitive repository of the game’s treasures and as a symbol of the most profound individual honor bestowed on an athlete. It is every fan’s “Field of Dreams,” with its stories, legends and magic shared from generation to generation.

 

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