Jockey Unveils New Men’s Marketing Campaign “Supporting Greatness”

JOCKEY UNVEILS NEW MEN’S MARKETING CAMPAIGN “SUPPORTING GREATNESS”

Multi-faceted program built on “Quality Crafted” products features baseball legend Babe Ruth, astronaut Buzz Aldrin and General George Patton 

KENOSHA, Wis. (August 19, 2014) – Jockey International, Inc. announces a new marketing campaign under the platform “Supporting Greatness” which features historical greats Babe Ruth, Buzz Aldrin and George Patton. The iconic underwear brand tapped its rich history of superior products and high-profile fans to showcase the legacy of great men who were supported by Jockey during their remarkable careers.

This multi-channel TV, print and digital campaign plays on the triple entendre of “Supporting Greatness”: literally, Jockey is greatness and has best-in-class products; emotionally, Jockey supports all great men in life; and functionally, Jockey’s features and benefits support great quality.

The broadcast, print and digital elements ask audiences to imagine what further greatness these men could have achieved with modern-day Jockey underwear as the campaign depicts Babe Ruth hitting a home run, Buzz Aldrin walking on the moon and General Patton leading his men to victory, and marry the historical feats with a modern-day depiction of how underneath their respective pinstripes, spacesuit, and camouflage uniforms, Jockey underwear was supporting them along the way.

“Jockey has been supporting great men since 1876 and is known as one of America’s premier heritage brands based on its rich history of quality-crafted and innovative products,” said Dustin Cohn, CMO of Jockey International, Inc. “We are uniquely positioned like no other underwear brand to tap our history and celebrate our legacy by featuring some of the great men the brand has supported with innovative, quality-crafted products.”

Jockey has been a pioneer in the underwear category from the very beginning: inventing the men’s brief in 1934; pioneering the movement of stitching the brand on the waistband and putting well-known athletes in underwear for advertisements; and continuing to be dedicated to creating the highest quality, most durable product possible.

The campaign will debut across some of the country’s biggest media properties, including ESPN, “Monday Night Football,” Esquire, GQ, Sports Illustrated, cbssports.com and more.

New York City-based Droga5 developed print, digital and TV creative; GRP Media of Chicago is the media partner; and Zeno Group of New York provides PR support for the campaign.

For more information on the campaign and to see the TV spot, print ads and more, visit SupportingGreatness.com.

About Jockey International, Inc.

Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call us at 1-800-JOCKEY-1, visit our blog, and follow us on FacebookTwitterPinterestInstagram and YouTube.

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Jockey International, Inc. Announces Baby Jockey with Gerber Childrenswear

It’s a Boy…and a Girl!

Jockey International, Inc. Announces Baby Jockey with Gerber Childrenswear

KENOSHA, WI. (August 5, 2014) – With happiness and love, Jockey International, Inc. proudly announces the newest addition to the Jockey family: Baby Jockey. Jockey—the iconic apparel brand—is partnering with Gerber Childrenswear to launch this adorable and extra soft line of baby clothes.

Aligning with their commitment to provide on-trend yet functional products, Baby Jockey’s styles are fabricated from cotton interlock (95%) and spandex (5%) for ease of movement and comfort. The collection also includes features such as lap shoulders for easy over-the-head dressing, and snap-crotch or full-front openings for simplified diaper changing.

“We are thrilled to partner with Gerber Childrenswear,” said Milou Gwyn, vice president of licensing at Jockey. “Their commitment to creating fine products, as well as their market share and industry expertise, is a huge asset for us. Furthermore, both the Gerber and Jockey brands share a unique American heritage and a commitment to quality.”

The Baby Jockey collection for boys and girls includes bodysuits, sleep ‘n play outfits, accessories and pant sets ranging in sizes 0-3 to 24 months. While Baby Jockey’s girls’ collection includes ruffle detailing, floral applique embroidery and shirred necklines, Baby Jockey’s boys’ collection incorporates rich colors and playful designs and screen prints.

“The Gerber Childrenswear licensing strategy is to pursue brands that are evergreen and at the top in their category, and Jockey clearly fits this criterion,” says Jeanne Dullea, senior vice president of business development and marketing at Gerber Childrenswear. “The Jockey brand resonates with the consumer in quality, fit and comfort, which is what mothers look for when shopping for children’s clothing.”

While Baby Jockey’s girls’ collection enjoyed an early release on Jockey.com in June, Baby Jockey’s boys’ collection will launch in late September 2014. Baby Jockey will be available on Jockey.com, as well as at additional retailers such as Babies “R” Us, Belk and Amazon.com.

About Jockey International, Inc.

Jockey International, Inc. is a privately held company, founded in 1876. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. With headquarters in Kenosha, Wis., Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call us at 1-800-JOCKEY-1, visit our blog, follow us on Facebook, Twitter, Instagram, Pinterest and YouTube.

About Gerber Childrenswear LLC

Gerber Childrenswear LLC is a leading socially responsible marketer of children’s everyday basic/fashion apparel and related products which it offers under some of the world’s trusted brands.  Licensed brands include our flagship brand, Gerber®, as well as Jockey® and NFL®.  Proprietary brands include Onesies® brand and Always Baby®.  The company sells layette, sleepwear, playwear, undergarments, accessories, hosiery, bibs/burp cloths, bath, bedding and cloth diapers to all channels of distribution.  For additional information about the company, please visit www.Gerberchildrenswear.com.

Jockey Supports New Babe Ruth Gallery at the Baseball Hall of Fame and Museum

Jockey Supports New Babe Ruth Gallery at the Baseball Hall of Fame and Museum

“Babe Ruth: His Life and Legend” will debut Friday, June 13 in Cooperstown, NY

 

KENOSHA, Wis. (June 13, 2014) – Jockey International, Inc. today announced that it is supporting the National Baseball Hall of Fame and Museum through the opening of the new Babe Ruth Gallery. Babe Ruth: His Life and Legend debuts today at the Cooperstown, N.Y. shrine as the baseball world marks the 100th anniversary season of his big league debut – July 11, 1914.

Babe Ruth was a Jockey brand endorser in the 1930s and ‘40s, appearing in print ads for the iconic innerwear brand. Last year, Babe Ruth made a cameo appearance in a Jockey Sport commercial in support of its new sport performance underwear line.

“Babe Ruth is an icon not only in baseball but American sports as his achievements have stood the test of time, and Jockey is honored to have this opportunity to show our respect and admiration for him,” said Dustin Cohn, svp and chief marketing officer at Jockey. “He is very deserving of this honor and exhibit, allowing his greatness to be appreciated for generations to come.”

Cohn continued, “Jockey has a rich history of athletes endorsing the brand and Babe Ruth was one of the first to join the Jockey family in the 1930s, paving the way for a long-standing relationship built on mutual admiration.”

The Museum has long allocated precious exhibit space to Ruth – a member of the inaugural Class of 1936 at the Hall of Fame – but the new 180-square foot presentation will feature a completely fresh look. The new exhibit will be located on the Museum’s second floor and feature rare documents like the agreement that transferred Ruth from the Baltimore Orioles of the International League to the Red Sox in 1914, and memorable artifacts such as the jersey Ruth wore on June 13, 1948 at his retired number ceremony.

For more information on the new Babe Ruth exhibit, please visit www.baseballhall.org/hof/ruth-babe.

About Jockey International, Inc.

Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call us at 1-800-JOCKEY-1, visit our blog, and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.

About The National Baseball Hall of Fame and Museum

The National Baseball Hall of Fame and Museum is an independent not-for-profit educational institution, dedicated to fostering an appreciation of the historical development of baseball and its impact on our culture by collecting, preserving, exhibiting and interpreting its collections for a global audience as well as honoring those who have made outstanding contributions to our National Pastime. Opening its doors for the first time on June 12, 1939, the Hall of Fame has stood as the definitive repository of the game’s treasures and as a symbol of the most profound individual honor bestowed on an athlete. It is every fan’s “Field of Dreams,” with its stories, legends and magic shared from generation to generation.

 

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Comfort Zone Crisis: Jockey study reveals women are stuck in a rut

Seize the Day in Skimmies® challenge with stylist and fashion icon, Rachel Zoe, urges women across America to expand their comfort zone with Skimmies® slipshorts 

KENOSHA, Wis. (May 27, 2014) – Women across America have gotten a little too comfortable- at least when it comes to their fashion choices.  A recent survey conducted online among over 1,000 U.S. women (ages 18+) by Harris Poll on behalf of Jockey International, Inc. in April 2014, revealed a comfort zone crisis where fashion choices have gone stale with 65 percent of women stating they have one or two main go-to outfits they wear often. Findings also showed that “comfort is queen,” with a whopping 81 percent saying they pick comfort over fashion when getting dressed. At Jockey, comfort and fashion aren’t mutually exclusive. So, the iconic apparel brand today announced the launch of Seize the Day in Skimmies® challenge with stylist and fashion icon, Rachel Zoe.

For the next four weeks on Jockey’s Facebook page, Jockey and Rachel Zoe are challenging the women of America to Seize the Day in Skimmies® and expand their fashion comfort zones with a series of fun and fashionable daily challenges. Every day from May 27 – June 20 women will be presented with a new challenge, some directly from Rachel Zoe herself, such as:

  • Confront a fashion fear: wear a style you have always been afraid of and share in that picture or video.
  • Put on your favorite spring skirt or dress and then twirl!
  • Make someone’s day: share a picture or video of you giving a compliment to a stranger.

Women will be asked to upload a video or picture of them doing the daily challenge with the hashtag #SkimmiesPromo. Everyone who participates gets a chance to win a free pair of Skimmies slipshorts and other great prizes. One grand prize winner will receive $5,000 towards the trip of a lifetime; a style consultation with Rachel Zoe Studio via Skype; $1,000 towards a shopping spree; an autographed copy of Rachel Zoe’s new book Living in Style: Inspiration and Advice for Everyday Glamour; and a year’s supply of Skimmies slipshorts.

“Skimmies slipshorts provide seamless modesty so women can comfortably wear skirts and dresses anytime, anywhere,” said Dustin Cohn, chief marketing officer at Jockey. “This program is a great way for Jockey to engage with women and demonstrate that fashion and comfort can go hand-in-hand.”

Skimmies slipshorts are a whole new kind of underwear that smooth like a slip and cover like shorts. In Skimmies slipshorts, comfort extends to skirts, dresses, almost anything; they are a must-have accessory that helps to expand your wardrobe options — and your fashion comfort zone. With Skimmies slipshorts, you can say goodbye to panty lines; chaffing and over-exposure; and get lightweight, non-constricting coverage – great for the days unexpected adventures. They give women the freedom to unlock their wardrobe’s potential and wear whatever they want, whenever they want.

“When you’re comfortable in your look, it’s impossible not to exude confidence,” said Rachel Zoe. “Jockey’s Skimmies slipshorts are a must-have in every woman’s wardrobe; they are seamless under flowy skirts, dresses, even trousers. I can’t wait to see what women submit and how they seize the day.”

 The Comfort Zone Crisis

Fashion vs Comfort

  • More than half of women (52%) have trouble finding an outfit that is fashionable and comfortable
  • About half (49%) of women want to be more active at a moment’s notice when wearing a skirt/dress

Women are stuck in a rut…

  • About half (48%) of women feel they are stuck in a rut with their every day routine
  • Nearly three-fifths (57%) of women with kids in the household are more likely to feel they are stuck in a rut with their everyday routine than  women without kids in the household (44%)

And want to break out of it

  • More than half (56%) wish they could find tips or solutions to expand their comfort zone when it comes to their wardrobe
  • 60% look for inspiration to help break through their daily routines

No purchase necessary. Promotions runs May 27 – June 20. For official rules and more information, please visit Jockey’s Facebook page.

Survey Methodology

This survey was conducted online within the United States by Harris Poll on behalf of Jockey International Inc. from April 7-9, 2014 among 1,062 adult women ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Faith Borland at faith@pdcpr.net.

About Jockey International, Inc.

Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call us at 1-800-JOCKEY-1, visit our blog, and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.

About Rachel Zoe

Having immersed herself in fashion and design for over two decades, Rachel Zoe has been heralded as one of the most influential forces working in the industry today. Through her work as a stylist, her eponymous contemporary collection, her digital media division, which includes the online style destination, The Zoe Report, and many entrepreneurial endeavors, Rachel has made her own brand of everyday glamour accessible to all. Rachel has authored two New York Times Best Selling books including Style A to Zoe in 2007, and most recently, Living In Style, which was released in March 2014. Rachel lives in Los Angeles with her husband Rodger, and their sons, Skyler Morrison and Kaius Jagger.

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