When it comes to comfort, quality and fashion, Jockey and Rachel Zoe know best. Jockey proved that on Wednesday, October 17 in Los Angeles with a world-class launch party for Rachel Zoe’s “Major Must Haves” from Jockey featuring our NEW collaboration of shapewear and intimates.
This event was MAJOR, and so were the celebrities that attended to show support for Jockey and Rachel Zoe. Some of Hollywood’s hottest actresses — Anna Kendrick, Jaime King and Mandy Moore — spun heads as they posed for pictures on the red carpet.
The evening’s guests were greeted by an indoor-outdoor space at the famous Sunset Tower Hotel, overlooking the city from the Hollywood Hills. The room was adorned beautifully in a chic, white setting, with white roses, modern furniture, and fall ’12 and spring ’13 lines of Rachel Zoe’s “Major Must Haves” from Jockey on display. The collection’s bold colors, vibrant prints and soft fabrics left party-goers “completely impressed and quickly obsessed” with each and every of our “Major Must Haves.”
Dustin Cohn, Jockey’s chief marketing officer, and Rachel Zoe welcomed guests to the party, sharing their excitement for the partnership and explaining why Rachel Zoe’s “Major Must Haves” from Jockey are, well … “A-Mah-Zing.” Each carefully selected “Major Must Have” marries Jockey’s expertise in creating comfortable, stylish and solution-based underwear with Zoe’s enviable fashion and sophistication. Women everywhere can now enjoy fashionable, great-looking … yet comfortable and functional shapewear and underwear. The days of sacrificing comfort for style are gone.
Entertainment and fashion media outlets and bloggers attended the event, and photos and recaps of the party are exposing millions to the fact that Jockey knows how to party … and has an incredible collection of shapewear and underwear hitting the market.
Scroll our gallery below for pictures that take you behind the scenes, onto the red carpet, into the launch party and through all of Rachel Zoe’s “Major Must Haves” from Jockey styles.
For more about Jockey and Rachel Zoe, plus styling tips on what to … underwear …, visit us on Jockey.com/Zoe.