In 2005, we launched Jockey Being Family, a program that aims to help support post-adoption services.  Since then, we have:

• Contributed more than $2.5 million to the issue
• Inspired hundreds of Jockey employees to volunteer more than 4,000 hours to the cause
• Reached more than 250,000 families across North America
• Delivered 3,300 backpacks through the Home to Stay® Program to newly adoptive families
• Distribute adoptive parent manuals to 100,000 families each year with the Dave Thomas Foundation for Adoption®
• Engaged 1,500 issue champions via the North American Council on Adoptable Children Community Champions Network, parents and professionals who provide support to adoptive families

Throughout the entire month of May, you have the opportunity to help us create forever families.

Here’s how you can help:
You can donate to Jockey Being Family at any Jockey outlet store (find your nearest store) or online at Jockey.com.  To donate in-store, you will be invited to add $1 to your purchase at checkout. To donate on Jockey.com, simply choose to add $1 to your order at the time of order checkout. 

Thank you in advance for your support in our mission to help bring comfort to adoptive families!

As seen in Details magazine, Captain America dons Jockey Long Johns, confirming an extra layer of warmth always does a body good.

On May 9^th Jockey employees lined the sidewalks of the Jockey Factory Store standing on their heads. Crazy? Sure. But, the handstands served a very important purpose.

Our corporate citizenship program, Jockey Being Family, has teamed up with Adoption Resources of Wisconsin for their statewide foster care recruitment campaign – “Turn a Life Around.”

The 2012 “Turn a Life Around” campaign began May 1^st with handstand flash mobs in Appleton, Madison, Milwaukee, La Crosse, Eau Claire and Kenosha. Flash mobs will continue to take place all month long.

To check out photos from our flash mob at the Jockey Factory Store, see the photo album below.

We’d love to hear, have you or any one that you know experienced the joy of adopting a child?

(Click photos to enlarge)

As a guy, I can attest to this statement:  Most men won’t buy new undies until the waistband detaches from the garment. Why you ask? Let’s just say it’s an unsolved mystery. Thankfully, some of us have a person that reminds us when it’s time to freshen up our top drawer.

For our newest customer, this person was his girlfriend. Prior to Bill’s visit to a Jockey outlet store, he had no idea he needed new underwear (luckily his girlfriend did) and hadn’t thought of Jockey as a brand for him. Now? It’s the only thing he’ll cover his backside with.

Read Bill’s story below:

“Hello -

Over the last year and eight months I have become a big fan of Jockey brand underwear. I have always felt that the Jockey brand product was a “dads” or “older man” product. I’m 34 years old. Last year, I was out shopping with friends at an outlet mall and I got dragged into a Jockey store. My girlfriend told me that I needed new underwear (I hadn’t noticed). Since the prices looked good for a 3-pack, I bought a package of Classic Boxer-Briefs with the regular fly (the Pouch type was a little weird for me). Over the next few days as I wore them; I liked them. For the last 15 years, I have worn other brands of underwear. While I was in the store that day, I signed up for the Jockey Rewards Program. A couple of weeks ago, I earned a $10 Rewards Certificate.

I live in New England and it was starting to get cold. I hate wearing thermals. When I was in the store a few months prior, I noticed the Midway Pouch Boxer-Briefs. I thought I should give them a try instead of buying thermals. Bought a package, wore them and they are great on cold days. I went back about a month later and picked up 3 more packages of the Midway Pouch Boxer-Briefs because of a great price. My underwear drawer is now 100% Jockey. All of my older non-Jockey underwear is gone.

-Bill W.
Jockey Rewards Member”

We’d love to hear, can you relate to Bill’s story? Do you have someone reminding you (or do you have someone to remind) it’s time for new undies? Leave it in a comment below.

See you on social,

Ryan B.
@JockeyBUZZ