Saying goodbye to cold and dreary Wisconsin, our crew (with tees and shorts packed) took off for gorgeous Cabo, Mexico to shoot Jockey.com’s March 2010 catalog.  The endless sunshine and fantastic weather created a beautiful canvas that truly brought our newest collections to life—exactly what Eric Olson, our creative director,  envisioned.  “I love the strength of our product photographed outside in the natural sun, but I like to balance it with indoor locations as well.  The open-air homes and villas provided a perfect inside/outside feel.”

As they traveled north up the coast, one of their favorite stops was Cerritos, a small surfing area.  “This is where we shot the women’s Minis and Ultimates® collections at a cool surf hut.  People were out surfing, learning how to surf and just relaxing…it was a blast,” says Eric.  Other great locations for shooting, hanging out and getting the yummiest local eats were Todos Santos and Hotel California.

Eric gives huge credit to the entire crew for pulling off this amazing shoot.  Long days of scouting, shooting and even run-ins with stingrays!  Oh yes, a trip to the hospital for intense cleaning and shots for both Kelly and Victor (two extremely brave souls – heard it was so painful).  In the end, the photography turned out incredible and we’ve never been more proud of our spring offering.  You’ll love the fresh pops of colors and prints.  Plus, we’re launching brand new men’s and women’s collections that are sure to become your favorites.

Hope you enjoy seeing the making of our March 2010 catalog. And, if you haven’t already, be sure to sign-up for our mailing list.  We’re sending our March catalog next week!  Request a catalog or  check out the online version now.

Happy March and bring on spring!



From the athletes in Vancouver to everyday athletes in our very own backyard, we are both amazed and inspired by what people can achieve when they put their minds to it.  We also understand that we’re all human.  We get too busy, super stressed and have schedules that are jam-packed with so much “stuff”.  Many times, working out and making an effort to live a healthy lifestyle gets pushed to the side.

We’re challenging you to put your health first.  Find a sport or activity that interests you…and give it a whirl.  What do you have to lose? Whether it’s a couple times a week or 30 minutes a day, take some time for you.  You deserve it!

For those that are just getting started or simply stuck in a rut, here are some tips from our REAL athletes who helped launch Jockey’s 2010 activewear collection.  (They really know their stuff.)

WORKOUT TIPS:
When it comes to working out, the best thing you can do is set tangible goals.  Instead of saying “I want to run a fast mile”, say “I want to run a 6 min mile” or “I want to lower my body fat”, say “I want to lower my body fat by 4%”.  It makes training so much easier and when you set goals in that way, you are able to stay motivated!!!! - AJ, Boxer

Results will vary.   What works for one person doesn’t necessarily mean it will work for another.  But, one thing remains constant, do nothing and you can guarantee your results. - Sabin, Skateboarder

Have a “plan” going into the workout….if you are feeling tired or unmotivated going in with a plan or a purpose for the workout (even if it is just an “easy” day) will keep you going. - Jenny, Long Distance Runner

Consistency!  It takes so long to get to a certain level of fitness and so short to lose it. – Keri, Rock climber

Eat a decent meal (not too heavy) about 90 minutes before your workout. Your body needs fuel! Plus, drink plenty of water before, during and after. – Marc, Boxer

Work the core no matter what you are doing. - Sandra, Cyclist

Try not to cut workouts short, you’ll be proud of yourself and feel great after you complete your whole workout.  It’s a mental game. – Stacey, Swimmer

Keep your core muscles contracted in whatever workout you do!  Walking, running, squads, push-ups, etc. - LaCrisha, Runner

Breathe – Jaime, Ballet Dancer

Get the behind-the-scene story on all our featured athletes:  meet the athletes
We’d love to know.  What keeps you motivated and going strong?

So, you have a favorite style of Jockey® underwear and you want to get more.  Oh no!  You can’t figure out what style you bought!  Don’t fret, you are not alone.  This is actually one of the most common calls our personal shoppers receive and it can be difficult to solve over the phone.  Good news, we have a solution!

Introducing: UNDIE, our Underwear Identification Engine.  Simply lay your product on a flat surface, take a picture and send it to Jockey@Jockey.com.  Our personal shoppers will put on their “undie detective” hat and figure out what style you bought.  You will receive an e-mail with your style number and be on your merry shopping way.  Fabulous!

Tips for taking pictures & providing info:

• Be sure to lay your product as flat as possible to show detail
• If your product has unique features, try and send a couple photos
• If you know the silhouette or fabric details, please include that info your e-mail (i.e. “this is a bikini” or “this is 95% cotton/5% spandex” or “this feels silky”)