Behind the Scenes of Jockey’s March 2010 Catalog
March 4, 2010 | Tags: catalog, minis, tees, ultimates | Categories: catalog
Saying goodbye to cold and dreary Wisconsin, our crew (with tees and shorts packed) took off for gorgeous Cabo, Mexico to shoot Jockey.com’s March 2010 catalog. The endless sunshine and fantastic weather created a beautiful canvas that truly brought our newest collections to life—exactly what Eric Olson, our creative director, envisioned. “I love the strength of our product photographed outside in the natural sun, but I like to balance it with indoor locations as well. The open-air homes and villas provided a perfect inside/outside feel.”
As they traveled north up the coast, one of their favorite stops was Cerritos, a small surfing area. “This is where we shot the women’s Minis and Ultimates® collections at a cool surf hut. People were out surfing, learning how to surf and just relaxing…it was a blast,” says Eric. Other great locations for shooting, hanging out and getting the yummiest local eats were Todos Santos and Hotel California.
Eric gives huge credit to the entire crew for pulling off this amazing shoot. Long days of scouting, shooting and even run-ins with stingrays! Oh yes, a trip to the hospital for intense cleaning and shots for both Kelly and Victor (two extremely brave souls – heard it was so painful). In the end, the photography turned out incredible and we’ve never been more proud of our spring offering. You’ll love the fresh pops of colors and prints. Plus, we’re launching brand new men’s and women’s collections that are sure to become your favorites.
Hope you enjoy seeing the making of our March 2010 catalog. And, if you haven’t already, be sure to sign-up for our mailing list. We’re sending our March catalog next week! Request a catalog or check out the online version now.
Happy March and bring on spring!
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